Apply Marketing Manager at Shalina Healthcare
3 min read
Shalina Healthcare is a market leader in making quality healthcare products affordable and available across Africa. We achieve this by sourcing from WHO-approved production facilities in India and China and by focusing on our first-class distribution expertise. Shalina Healthcare is privately owned and part of the Shalina Group. We have been operating in Africa for more than thirty years. The Shalina Group is headquartered in Dubai and we have operating offices in Nigeria, Zambia, The Democratic Republic of Congo, Angola, Ghana, Republic of South Sudan, Kenya, Cameroon, Central African Republic, India and China. We employ over one thousand people worldwide. Shalina Group’s second business vertical is Shalina Resources, a minerals company located in Southern DRC. Shalina Healthcare is a market leader and we offer a wide basket of more than two hundred and fifty products. We participate in both the prescription and over-the-counter categories in a broad range of therapeutic groups, including anti-malarials, antibiotics, anti-inflammatory and nutrition. Our range includes both generic and branded generic products. Shalina Healthcare also offers a range of consumer products in the hygiene segment, most notable with our brand Germol.
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| Shalina Healthcare |
Marketing Manager
Job Type: Full Time
Qualification: BA/BSc/HND MBA/MSc/MA
Experience: 10 - 12 years
Location: Nigeria
Job Field: Sales / Marketing / Business Development
Job description
Marketing Manager – Nigeria (This position will be based in Nigeria)
Job Purpose
Purpose of this position is to:
Purpose of this position is to develop product support programs, product positioning and guiding field implementation to achieve budgeted targets and market share in West Africa.
Responsibilities & Deliverables
- Develop strategy, marketing plan including developing product positioning, developing innovative key messages and defining the detailed plans for promotional/ advertising and sales activities in the allocated region.
- Effective execution of all the marketing activities planned through the field force in co-ordination with the BM
- Plan new product launches from estimating the market size, to our volume plans , to final launch plan and then implement the same
- Prepare daily, weekly and monthly sales analysis (Product wise and brand wise) and submit the same to senior management as per the timelines.
- Research industry trends and competitive intelligence through survey and knowledge building programs to guide positioning decisions and ensuring that the field force is kept up to date.
- Support in effective pricing strategies for improving the profitability of each brand portfolio
- Design promotional inputs and schemes for the allocated region in coordination with RBH.
- Have close liaison with field force to assess the response to promotional materials and ensure that these materials are being used optimally.
- Maximize brand performance and profitability for the allocation region.
- Deploy effective KOL strategy and monitor implementation.
- Build strong partnerships with sales teams, medical delegates, regulatory in Africa and other functions to ensure hassle free implementation of the marketing plans
Qualifications and Experience
Qualification: Graduate - B Pharm. MBA is preferred.
Experience: 10 to 12 years in Pharma with initial exp. in Sales and with minimum 4-6 years of experience in Marketing of OTC products. Experience in handling Derma / Antibiotics/ Gastro products is essential.
Competencies: Balances multiple priorities/ Ability to think creatively and innovatively/ Analytical skills – Strong in numbers/ Attention to detail/ Commercial acumen
Language Skills: Fluent in English.
Method of Application
Interested and qualified should visit Shalina Healthcare career website on www.linkedin.com to apply
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