5 Must-use Powerful Facebook Ad Strategies to Get More Sales

5 Must-use Powerful Facebook Ad Strategies to Get More Sales.

Killer Strategies: Massive Traffic From Facebook Ads. Are you losing Money and Wasting Time on your Facebook Ads? Here is How to fix it.

Warning: This short Article is only for people interested in GETTING massive traffic from Facebook advertising in 2018....because something in it will shock you.

Facebook ads are the magic bullet to scaling your business success these days. “Start a Facebook ad campaign” says these “gurus.” “You’ll sell all the things and be profitable.” If only it was that easy.

Facebook advertising success is possible, and my company, LFX international has helped thousands of entrepreneurs break the elusive glass ceiling using a simple framework I titled “Ninja Facebook Ad Strategy,” which was developed by analyzing the results of 100’s of ad impressions and thousands of revenue generated for our clients in the last 18 months.

Powerful Facebook Ad Strategies To Reach Your Wildest Goals.

As a result, we know that there are 5 main reasons why Facebook ads don’t work. 

1. There’s a misunderstanding around ad metrics and results
2. There isn’t a strategy in place (you don’t have a strategy in place)
3. The AUDIENCE you are targeting wrong
4. Your IMAGE is misleading people   
5. Finally, WHAT YOU SAY in the advert matters too.

1. The metrics that matter

Let me ask you a few questions: “What is your average cost per lead?” Go ahead and calculate it. Can’t? “What is a lead even worth to you?”

Are you shaking your head and mumbling, “I don’t know” right now?

When we don’t understand the metrics that allow us to make Facebook advertising decisions, silly mistakes are made, including paying more for unqualified leads.

To be profitable with Facebook ads, focus on the above metrics if you want to win BIG with your ads

⇒ Earnings Per Lead (EPL): is the revenue generated from one new lead. To calculate EPL for a campaign, take total revenue generated and divide it by the number of leads acquired to generate that revenue.

This number is important for advertisers because the greater the EPL, the more wiggle room you’ll have to spend on generating traffic, leads, and sales with Facebook ads.

⇒ Cost Per Lead (CPL): is the cost to generate one new lead. To calculate CPL for a campaign, divide total ad spend by the number of leads a campaign generated overall.
 
Most advertisers start by focusing on lowering the lead cost into their sales pipeline. The trouble is that there is only so low you can go. Advertisers who focus on cost-cutting typically generate poorer quality leads and hurt their sales conversions in the long run. Contrast that with focusing on the expansive upside of increasing the earnings potential per lead. Creating more revenue from your customer base is easier than cutting lead acquisition in the first place. 

See also: PZ Cussons Chemistry Challenge 2018 for Nigerian Secondary Schools.

2. Build your Campaign Strategy

Now, numbers are meaningless unless you can take attention and turn it into revenue. Until you create a repeatable and scalable sales process, Facebook ads will never work for you.

As an advertiser, focus on a process that guides prospects through the customer journey. To stand out in the crowded Facebook marketplace, I recommend implementing this three (3) Strategy; Connect, Commit and Close.

The Strategy system has three phases:
 
⇒Connect: Taking attention and warming people up to your brand. It’s a simple branding process of illustrating what you stand for as a brand. The end goal is moving cold audiences into prospects that know, like, and trust you.

⇒Commit: To lead new audience members into a sales conversation, ask them to make a micro-commitment to your brand. This is what a majority of Facebook advertising dollars/Naira is currently being spent on: lead generation.

⇒Close: The point in the process that initiates a sales transaction. The Holy Grail In the close, brands use re-targeting to speak directly to prospects with a high likelihood of purchase intent.

After setting up the above strategy, you’ll have a consistent flow of new leads into your sales pipeline. In fact, if you have a website or an active Business Page on Facebook, you’ve likely already built at least 1of the 4 core warm audiences that have greater potential into moving deeper into the “commit” and “close” phase.

3. The AUDIENCE you are targeting:

As important as your Facebook ads is to you, focus on the right targeting because it’s the most important. If you do not target the right audience, you will so spend a lot of money and your Facebook ads will not work

4. The next most powerful strategy is the IMAGE

Be very mindful with the image you are using in the advert. You can also use a video if you want but I prefer images because if an image does not work, you can change it very fast unlike videos that require a lot of time to create. A single image can change the entire story of your advert.

5. Finally, WHAT YOU SAY in the advert matters too.

We are talking about the headline, the body copy and the call to action here, make sure-users are already expressing organic interest in your brand and typically have a higher engagement rate when presented with your ads.

Now with a better understanding of the metrics that matter, you can make better advertising decisions following a strategic framework that moves attention into sales potential. You now have the arsenal to understand why your Facebook ads may currently be broken and a road-map to move you towards advertising success.


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